JEFF VOVES
JEFF VOVES
V2 STUDIOS / FOUNDER & CREATIVE DIRECTOR
20+ YEARS TURNING AMBITIOUS IDEAS INTO FINISHED WORK.
I BUILD IDEAS
INTO WORLDS.
CONCEPT • Set Building • Film • Production • SFX • 3D animation • Sound design • Delivery
THE IDEA THAT OPENED THE DOOR.
Field Logic wanted something bold for BLOCK Targets. I pitched a Spartan battle concept that pushed far beyond traditional outdoor advertising.
They loved the idea. They just weren't convinced it could be done.
So I made them a deal: "If you don't like it, you don't pay for it."
They took the chance. I delivered.
This project opened the door to lasting relationships and some of the biggest creative opportunities of my career.
SAME PRODUCT.
DIFFERENT WORLDS.
After History's Toughest Target, BLOCK came back with another challenge: take the same product into an entirely different world.
This time, toughness became a mob story.
Different concept. Different visual language. Same product truth.
Maglite already had something most brands spend decades trying to earn: recognition.
The challenge wasn't to reinvent the brand. It was to reveal the moments that made it matter.
From the factory floor to law enforcement to unforgettable nights outdoors.
THE WORLD DIDN’T EXIST. SO I BUILT IT.
The camera captured the performances. Everything beyond them had to be created.
Through visual effects, compositing, 3D animation, and post-production, I transformed live-action footage into an entirely different world.
THEY GAVE ME A FILM.
I BUILT THEM A WORLD.
Concept · Creative Direction · Production · Post · Practical Effects
The client came to me with a challenge: create a campaign inspired by the rugged, isolated world of the 1970s film Jeremiah Johnson. They wanted to capture that feeling while making it unmistakably CVA.
So we went into the mountains and built it for real. Deep snow. Period-inspired wardrobe. Practical makeup. Cinematic photography.
Every detail was designed to make the rifle feel like it belonged naturally in that world.
OUTDOOR CHANNEL · ORIGINAL SERIES
I WASN’T JUST OPENING A SHOW.
I WAS BUILDING ITS IDENTITY.
Headhunters gave me the opportunity to think beyond individual episodes and build a recognizable identity around an entire television series.
Across multiple seasons, I developed show opens, episode graphics, billboards, and promotional work that gave the brand its own visual language—dark, cinematic, aggressive, and unmistakably Headhunters.
From concept development and cinematography to motion design, VFX, and final delivery, I helped evolve that identity while keeping the DNA of the show intact.
SEASON 2 OPEN
SEASON 4 OPEN
YOU HAVE TO SEE IT
TO BELIEVE IT.
Predator Camo came to me looking for a unique commercial, something that wouldn't feel like another camouflage ad.
The idea was simple: What if something in the woods was so unbelievable, every hunter had to see it?
One hunter starts running. He passes another hunter, who joins him. Then another. And another. Soon, they're all running toward the same thing.
The reveal?
PREDATORCAMO.COM
You have to see it to believe it.
The thing everyone had to see wasn't in the woods. It was Predator Camo.
THEN I STARTED
BUILDING THE THINGS MYSELF.
Storytelling led to brands. Brands led to products.
Eventually, the idea wasn’t something I was hired to tell,
it was something I had to invent.
That's how Hyperstrike began.