JEFF VOVES
JEFF VOVES
02 / BRAND DEVELOPMENT
BUILDING
THE FLOCK.
DIFFERENT BIRDS. SAME PASSION.
BRAND STRATEGY • IDENTITY DESIGN • CHARACTER DEVELOPMENT • CREATIVE DIRECTION
THE IDEA
GOLF IS THE GAME.
LIFE IS THE STORY.
MORE THAN A GOLF BRAND.
Yeah Birdie started with a simple observation: the best part of golf isn’t always the score. It’s the people you play with, the personalities in every foursome, the places you go, and the stories you bring home.
That became the foundation for The Flock, a character-driven brand built around personality, belonging, and a shared love of the game.
BRAND STRATEGY / WORLD BUILDING / CHARACTER DEVELOPMENT / COMMUNITY
WE'RE JUST HERE FOR BOTH.
DIFFERENT BIRDS.
SAME PASSION.
the flock / character system
Every foursome has them. The leader. The grinder. The trash talker. The old timer. The lovable liability.
The Flock turns those familiar personalities into a cast of characters people can identify with, collect and make their own.
FROM THE BRAND
TO BELONGING.
The Flock evolved beyond a cast of characters into a brand people could belong to. Identities to embrace. Achievements to earn. Patches to collect. Apparel that represented something bigger than the game.
IDENTITY / COLLECTIBILITY / APPAREL / COMMUNITY
THE BRAND SYSTEM
THE PHYSICAL BRAND
BUILT TO
BELONG
More than apparel. It's a badge of the Flock, on the course, off the course, and everywhere in between.
APPAREL
PATCHES
HATS
GEAR
COLLECTIBLES
COMMUNITY
FROM IDEA
TO WORLD.
Yeah Birdie wasn't built around a logo. It was built around an idea that became a world of characters, identities, products, and shared experiences. A brand designed to give people something to belong to.
BRAND STRATEGY / CREATIVE DIRECTION / CHARACTER DEVELOPMENT / PRODUCT DESIGN / WORLD BUILDING
